In our latest class in Political Campaign Communications we talked too much about GOTV and Wardrobe-gate that we never had the chance to come up with our personal projections of the election. I will give it a try!
From everything I have learned in this class and in this program in general about PR, campaigning and communication I project that Obama will win. I do so because Obama has a clear and inspiring message, built an effective and impressive field organization, harnessed digital media, and handled crises and attacks effectively. I don’t think it will be a landslide. It will be close. And Obama supporters and Democrats will be nail biting all election day long (I will too).
In spite of this impressive campaign, I am just like Mitchell Bard on Huffington Post not fully convinced about an Obama victory yet. Nate Silver at ThirtyFiveEight.com gives Obama a 96.7 percent chance of winning. I am quite comfortable with Silver’s work but as Dee Alsop said in the beginning of our semester: “polling is just polling”. The polls can be misleading because of terrible methodology; you have to look at the margin or error (5%), the quality of the questions, the interviewer’s role (missed anything?) and the sample.
Furthermore, voter turnout, race, and young voters are factors that we just don’t know for sure how they will affect the election. In other words:
- Will Obama’s impressive GOTV and field organization make the difference?
- Will or will the Bradley effect not be relevant?
- Will young voters turn out for Obama?
We will see on Tuesday.