We have kind of waited for the campaigns to turn negative and play the dirty tricks of politics. In the last couple of weeks, both campaigns have turned more negative. And the McCain/Palin ticket does not benefit from it. The Times/CBS poll released yesterday suggests that “McCain is hurting his bid by using attacks”.
I am just wondering – why did the swift boating work in 2004, but it does not today? Is that because McCain and Palin themselves turned negative and did not leave it to surrogates such as the American Issues Project? Voters do not like to watch this? Or is it because of the financial crisis? Or is it because the Swift Boat Veterans for Truth touched something in Kerry’s character – just like the Macaca YouTube video did for George Allen in 2006? But the Ayers attacks do not really say something about Obama (for instance, Ayers and Obama are not close friends)?
Or did the McCain campaign lose the spin war on negative campaigning – as a spokesperson claimed on Morning Joe? The spokesperson (Wallace) said:
“The truth is that Barack Obama has spent more money on negative attack ads against John McCain than any politician, Democrat or Republican, in history.”
I hope I get more time next week to answer these questions.