I’m back to regular life after 5 weeks off. School started for me this week. It is my fourth semester at PR and Corporate Communication at Georgetown University. This semester I will focus on Strategic Communications Planning and Political Campaign Communications. Again I am thrilled to be in classes with intelligent and hardworking classmates and professors. It is time to do something else than just PR and technology! But of course tech will be an integrated part of both classes.
I have been offline in August spending time in Charleston, Savannah, and home on the farm where I grew up in Denmark. I also had the privilege to present my final project in Digital Campaigns on COP15 to two members of the COP15 web team. Of course part of my social media strategy was way too ambitious – like creating a conversation platform. But it was interesting to examine how the closed political process could be opened up. But it is a challenge to balance access, participation, Web 2.0, and control. I mean – it is hard to use YouTube or a blog and ignoring the dialogue including the critical comments. Well, I cannot wait to see the website the Danish Foreign Service is launching later this year. By employing a social media strategy, it is easier to reach out to green influentials in G8 countries – and they will be with us and our agenda – also if we have to use plan B and the successor treaty of the Kyoto Protocol won’t succeed in Copenhagen next year.
In the end of my vacation, I missed my online life and the daily dose of American politics. To be continued!